Gamification in the Pharmaceutical Industry

Our web-based training provides engaging learning tools for your pharmaceutical road warriors to keep up with critical new product information. • How can we help you be a training hero?

Pharmaceutical representatives are expected to present a new drug to physicians and healthcare providers with confidence even though they’re not trained doctors. In order to give your pharma sales team the knowledge and tools they need to succeed, you need gamification in your training to make it truly engaging and motivating. 

Salespeople are naturally competitive. Game-based training and gamification training tap into that drive to be the best. Gamification provides just the right amount of intrinsic (leaderboard bragging rights) and extrinsic motivation (awards, swag, and prizes). We help pharmaceutical companies who are looking to change their PowerPoint or sales training-manual approach to one that is instead fun and engaging. Game-based learning is active vs. passive and has been proven to increase knowledge retention. Games provide a chance to pre-train a global pharma sales team before a pharmaceutical sales training conference and after the event to assess knowledge retention. Training games provide measurable data to help trainers understand where there may be gaps in learning. Our online training games are web-based and fully responsive to mobile and tablets so they can be played anywhere and anytime which is perfect for a global pharmaceutical salesforce that may always be “on the road.” 

Pharma salespeople also need to hone their soft skills. According to Dr. Cialdini’s 6 principles of persuasion, a successful salesperson should be likable and know when to listen actively and show empathy. These skills can be trained with a branching path training game similar to the choose-your-own-adventure books popular in the 1980s. These “scenario” type training games provide situations or simulations represented by animation, imagery or video. The player learns as they select the best response to achieve the desired outcome. Feedback is provided along the “paths” to help the player understand the consequences of their choices. This online training game also provides a safe place for the learner to fail and learn from their mistakes. 

Our online training software and gamification platform called The Training Arcade®, allows you to build your own training games with your content and launch them in minutes. Add all the pharmaceutical training games you create to our gamification platform called Arcades™, engage your team with daily missions, achievements, head-to-head challenges, prizes, and leaderboards and see participation, motivation, and knowledge retention skyrocket. 

Here are some Pharma gamification examples :

How can we help you be a training hero?

The Game Agency has been creating custom games for clients for over a dozen years in both the corporate and education sectors. Our training games are deployed in over 100 countries and in 20+ languages. Our enterprise grade software systems are used by tens of millions of customers across the globe. Read more about our story here.

We can create a gamified desktop game, mobile app or VR experience from the ground up or we can “reskin” one of our games from The Training Arcade (our game-authoring tool) with your branding. Our team of developers, digital illustrators, and project managers are here to bring your vision to life.

Games provide a place for learners to actively engage with their learning material. Games tap into learner’s intrinsic and extrinsic motivation and provides feedback, recognition and rewards along the way. Games encourage learners to return repeatedly to increase their score and move up the leaderboard. Games can also be played easily with a mobile phone or tablet which is perfect for live conferences and teams who travel frequently.

Yes! The Training Arcade® is a DIY Game Authoring Tool with a library of 8 training games that can be rapidly deployed in 16 languages with any content in minutes (no coding required). This platform works seamlessly across mobile, tablet, PC, and touchscreen devices and can be used for eLearning, instructor led training, and live events.

Games make the training more fun and engaging. They provide a “practice playground” for your team to fail and learn in a safe place. Games also provide data that helps you understand where there may be gaps in the learning. 

Since game play is active rather than passive, learners are naturally more engaged as they want to win. Games encourage learners to return repeatedly to increase their score and move up the leaderboard. How many times do you hear about your learners returning over and over again to your PowerPoint presentation or training manual?

The analytics dashboard in a custom game or in a game in The Training Arcade is engineered to unveil patterns of individual and group engagement with your material, thereby improving your training ROI by revealing knowledge gaps, personality behaviors, and group comparison. Sort topline data including the number of users, scores, rank, sessions, session duration, % of questions correct / incorrect, and total questions answered.

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