Since the launch of their best-selling POREfessional product back in 2010, Benefit has found new ways to address pore concerns. This training program allows Benefit to expand the knowledge of their team surrounding this new line, ultimately ensuring customers receive all accurate information and benefits this line has to offer.

The Benefit University Handbook is chalk-full of information, all organized into easy-to-digest sections:

• Orientation – a welcome module on the “why” and “what to expect” during this training program
• History – a quick history of how this new line came to be and why Pores are the focus for this new Benefit Power Category
• Biology – the biology behind pores as well as common concerns and causes surrounding pores
• Chemistry – A self-guided product knowledge exploration of key benefits and ingredients of the new product line
• Phys Ed – in-depth lessons on exactly how to apply and remove each product within this new line
  • These in-depth lessons include in-store demo tutorials from set-up to service, with video walkthroughs alongside a handy step-by-step references guide.
• Graduation – this wouldn’t be a proper university without final exams and an end-of-term celebration

This interactive handbook is responsive across all devices using HTML/Javascript, and each course video was created with a virtual set design & 3D camera tracking using Unreal Engine.

The course is also fully localized across multiple languages, from the entire handbook content to the CC & overdubbing of the videos.