Marketing Manager

The Game Agency is seeking a talented Marketing Associate to support the Marketing Team in promoting The Training Arcade®, a DIY game-authoring tool. This person will be responsible for:

  • Immersing themselves in the Learning and Development and Training space:
    • Identifying and understanding competitors
    • Staying on top of daily news on subjects pertaining to L&D and game-based learning
  • Social Media
    • Manage a SM calendar for all outlets (LinkedIn, Facebook, Twitter, Instagram, Google Business Page and YouTube)
    • Reading social media posts pertaining to our industry, commenting and sharing
    • Strategize weekly how, what and when to post to maximize engagement and followers
    • Working with graphic designers to create assets needed for posts
  • Liaison to Media Companies in the Training and L&D space
    • Ensure all company listings are up to date with the correct copy and creative assets
    • Write award submissions and maintain calendar of due dates
    • Understand advertising, webinar and conference opportunities
    • Manage and submit creative requests for advertising
    • Research new media or association partner opportunities
  • Own Marketing of Software New Features and Updates to Subscribers
    • Work with Director of Operations to understand new feature roll out
    • Determine best way to communicate new features in video, email, newsletter & website to subscribers and resellers
    • Help to create quarterly newsletter for resellers
    • Manage web page with developer
    • Update Knowledge Base with new features
  • Manage Game Demos
    • Create or work with Instructional Designer to create demos for sales team
    • Obtain licensed images and videos for games
    • Manage website demos, ensure they are up to date
    • Create demo games for events and conferences

Position Requirements

  • 2-5 years of experience (or a recent graduate with a degree in Marketing)
  • Superior organizational skills and ability to manage multiple projects simultaneously
  • Excellent collaboration, interpersonal and communication skills with the ability to build productive relationships with co-workers, clients and other external contacts
  • Passion for marketing and the Learning and Development industry
  • Strong attention to detail
  • Must be a self-starter and able to work independently and manage priorities to meet established deadlines and budgets.
  • Digital Marketing and SEO knowledge
  • Excellent written and verbal communication skills
  • Video editing skills a plus

The Game Agency and The Training Arcade®

470 West Avenue

Suite #2002

Stamford, CT 06902

Email cover letter and resume to careers@thegameagency.com

 

 

 

 

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