Managing Partner, Stephen Baer explains how to “Make Learning Fun With Games” in Beyond Exclamation.

Today, people spend more time online through smartphone, tablet and computer than ever before. The average person today consumes digital media for nearly 11 hours each day and diverts their attention between their tablet, smartphone or computer almost 21 times every hour. Simply put, people now do not consider what they are looking at, but rather “what else they should be looking at?”

The way we communicate has fundamentally transformed in day-to day life. And it becomes difficult for companies to get audience’s attention through conventional techniques.

The simple answer, however, es games. Games engage people with social and competitive elements which result in heighten attention, sustain focus and driven action.

Full Article HERE