ISF Track Time


Purchasing a new car is a significant expense that consumers put a lot of thought into. Car brand, color selection, and specific features are all questions that need to be answered before making a final purchase. Buying a car can also be a deeply personal experience. So how do you get consumers excited and interested in a new car before they get behind the wheel? What will propel them to come into the store for a test drive and push them to make a purchase?

Creative Execution

Get your engines revving with ISF Track Time, a racing simulation game created by The Game Agency to mimic the experience of getting behind the wheel of a new Lexus. Users get a hands-on virtual test drive featuring the Lexus ISF in a variety of customizable finishes.

Put the pedal to the metal and experience the excitement of racing a Lexus around the track, with options that include several types of terrain. Chase that checkered flag and get an inside look at the cockpit as drivers take an exciting spin in the relentless pursuit of perfection.




ISF Track Time was distributed online and via discs at dealerships across the country. The game was also featured at trade shows as a racing simulator to excite and engage the press, leading to an increase in foot traffic at dealerships across the county.