As kids, we loved playing board games. As teenagers, we spent our money at arcades. Today, we make games to make education, corporate training, and consumer marketing more fun and effective. The Game Agency has been doing this since 2007, and we hope to help you do so in the very near future.



Managing Partner & Head of Creative

Over the past nine years, Stephen Baer successfully launched and grew The Game Agency into an award-winning digital agency with bi-coastal offices and 20+ employees. During this time, his primary responsibility has been to oversee the creative strategy and execution for campaign rollouts. Previously, Stephen was Director of Brand Integration at Atari where he oversaw development and marketing for all branded games. Before this role, Stephen was a marketing executive for three divisions of General Electric (NBC, GE Appliances and GE Plastics). Earlier in his career, Stephen was Director of Business Development at GCI Group, a subsidiary of WPP. Stephen has received several corporate awards including General Electric’s Marketing Excellence Award and GCI Group’s Entrepreneurial Spirit Award. He is a graduate of Oberlin College and Columbia Business School.


Managing Partner & Head of Production

Joseph McDonald brings 12 years of experience in the video game industry with the past decade focused on strategy and production. Joe works with clients and staff to identify, shape and deliver solutions that drive results and grow relationships. He is also in charge of organizing our annual trip to the the Florida Keys. Prior to founding The Game Agency, Joe was head of Business Affairs for Atari Inc and oversaw the growth of licensing and revenue from new channels. Joe formed a division within the company designed to bring the power of gaming to non-gaming clients and this served as the incubator for what eventually become The Game Agency. Earlier in his career, Joe was Manager of Licensing for Disney Music Publishing and EMI Music.


Managing Partner & Head of Business Operations

For the past seven years, Richard Lowenthal has been a Managing Partner at The Game Agency where he heads-up Business Services. Along with lots of interesting war stories, he brings to the fore over 25 years of game development, publishing, and training experience. Richard has had the good fortune of working on training games with such companies as Intel, Microsoft, Merck, and Pfizer and educational games with National Geographic, Sesame Workshop, Disney, and The Learning Company. He’s also negotiated licensing deals for world-class brands including Wheel of Fortune, Jeopardy, Monopoly, Scrabble, Bicycle Cards, Sesame Street, Crayola, and National Geographic. After computer punch-cards went the way of the Dodo bird but before the first cellphone, Richard graduated with high honors from the University of Texas in Austin with a B.S. in Aerospace engineering and earned the school's prestigious Presidential Scholarship. Yes, he’s a rocket scientist. His tombstone will read: “He Helped People Do Their Jobs Better”.


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