Our Story

As kids, we loved playing board games. As teenagers, we spent our money at arcades. Today, we make games to make education, corporate training, and consumer marketing more fun and effective. The Game Agency has been doing this since 2007, and we hope to help you do so in the very near future.

Not everyone has 5, 6, or 7 digit budgets for custom game solutions. So, 4 years ago we launched another option for our customers, The Training Arcade®, a DIY game-authoring tool and gamification platform that enables anyone to build a game in minutes with no coding required. The goal was to provide a more affordable, quicker solution to building games. This platform works seamlessly across mobile, tablet, PC, and touchscreen devices and can be used for eLearning, instructor-led training, and live events. It comes with SCORM and xAPI packages as well as SSO integration. We have the only “official” JEOPARDY!® game for Training and Education in partnership with Jeopardy! Productions and we will be launching Wheel of Fortune® in 2021. We are always adding new features, languages, and additional games. Click here to schedule a 1:1 demo with a member of our Customer Success team to learn more.

Leadership

STEPHEN BAER
CHIEF CREATIVE OFFICER
Stephen oversees the creative strategy and execution for campaign rollouts. Previously, Stephen was Director of Brand Integration at Atari where he oversaw development and marketing for all branded games. Before this role, Stephen was a marketing executive for three divisions of General Electric (NBC, GE Appliances and GE Plastics). Earlier in his career, Stephen was Director of Business Development at GCI Group, a subsidiary of WPP. Stephen has received several corporate awards including General Electric’s Marketing Excellence Award and GCI Group’s Entrepreneurial Spirit Award. He is a graduate of Oberlin College and Columbia Business School.

RICHARD LOWENTHAL
CHIEF OPERATING OFFICER
Richard heads-up Business Services. Along with lots of interesting war stories, he brings to the fore over 25 years of game development, publishing, and training experience. Richard has had the good fortune of working on training games with such companies as Intel, Microsoft, Merck, and Pfizer and educational games with National Geographic, Sesame Workshop, Disney, and The Learning Company. He’s also negotiated licensing deals for world-class brands including Wheel of Fortune, Jeopardy, Monopoly, Scrabble, Bicycle Cards, Sesame Street, Crayola, and National Geographic. After computer punch-cards went the way of the Dodo bird but before the first cellphone, Richard graduated with high honors from the University of Texas in Austin with a B.S. in Aerospace engineering and earned the school’s prestigious Presidential Scholarship. Yes, he’s a rocket scientist. His tombstone will read: “He Helped People Do Their Jobs Better”.

JOSEPH McDONALD
CHIEF STRATEGY OFFICER
Joseph oversees strategy and production. Joe works with clients and staff to identify, shape and deliver solutions that drive results and grow relationships. Prior to founding The Game Agency, Joe was head of Business Affairs for Atari Inc. and oversaw the growth of licensing and revenue from new channels. Joe formed a division within the company designed to bring the power of gaming to non-gaming clients and this served as the incubator for what eventually became The Game Agency. Earlier in his career, Joe was Manager of Licensing for Disney Music Publishing and EMI Music.

Awards

Let’s make something great

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